@GreenandBlack Conquest is one of the most impact-full books I have read in my life, together with Mutual Aid.
"The rulers wanted to fool people, since they saw that people have a kinship with what is truly good.
They took the names of the good and assigned them to what is not good,
to fool people with names and link the names to what is not good.
So, as if they were doing people a favour, they took names from what is not good and
transferred them to the good, in their own way of thinking.
For they wished to take free people and enslave them forever."